For years, I have seen people use brainstorming as a way to generate ideas and solve challenges.
For years, I have found traditional brainstorming sessions to be of very little value.
It seems I am not alone…
Does brainstorming work?
In this RSA video (below), journalist and author, Jonah Lehrer, argues that traditional brainstorming just doesn’t work. It produces fewer original ideas than people achieve when working by themselves.
He recommends an alternative approach, which I hope you find useful.
If you can’t see the video correctly or are reading this post via email, click here.